Because details make the difference. The new Location Analysis from IZ Research
A detailed location and market analysis forms the basis of every real estate investment decision. The aim of this analysis is to collect, evaluate and weight data and information that is directly or indirectly related to the current or future development of a property. Current and foreseeable influences are examined and evaluated in terms of their impact on the relevant asset class (office, retail, hotel, industrial/logistics, residential). In addition, qualitative and quantitative supply and demand components affecting the property to be developed or marketed are identified. The location analysis forms the basis for:- Location decisions and business expansions
- Feasibility studies for project developments
- environmental impact analysis, demand and neighbourhood analyses
- Portfolio optimization and real estate marketing
- Ongoing valuations and acquisition analysis
- Exit strategies
The new IZ Research Location Analysis
With the new “Location Analysis” feature, you can easily create analyses for any address in just a few minutes. Through our iterative product development and extensive beta testing, we have created a product that is precisely tailored to your needs. The new digital dashboard aggregates IZ Research’s comprehensive data and tools into one user-friendly application. Users can download the results as a “quick exposé” as an Excel file and use them individually.
Location analysis at the touch of a button
Thanks to the intuitive user interface, you can create well-founded valuations for any asset class. The IZ Research Location Analysis simplifies your real estate research workflow by allowing you to research and analyse the necessary information and data in a cost-effective and time-efficient manner. You do not need your own software or a GIS to perform simple or spatial evaluations and receive an easy-to-understand and accessible format.
Location analysis at the touch of a button
Thanks to the intuitive user interface, you can create well-founded assessments for any asset class. The IZ Research Location Analysis simplifies your real estate research workflow by allowing you to research and analyse the necessary information and data in a cost-effective and time-efficient manner. You do not need your own software or a GIS to analyse a location and receive the result in an easy-to-understand and accessible format.
Location, location, location… – Location factors in the new Location Analysis feature
Every type of property has specific requirements for its immediate and wider surroundings. With the digital location analysis, you can identify the perfect location for your projects and take important environmental data into account. This enables you to make sustainable decisions that are both environmentally and economically sound.
Free selection of location factors, accessibility and transport modes
The module not only saves you time when creating location descriptions, but also provides you with an intuitive tool that allows you to select user-related location factors from the following categories and pre-define their accessibility by selectable modes of transport (by foot, by bike or by car) in a matter of minutes:- Local Supply
- Hotel
- Mobility
- Work & Business
- Healthcare
- Family & Social Issue
- Public Service
- Education
- Culture
- Leisure, Sports & Recreation
- Infrastructure
As a result, you will receive all selected location factors/POIs visualised on a map and in list form sorted according to their accessibility.
Reach your goal even faster – use the predefined templates!
Save valuable time with the pre-set location scenarios for all main types of use. You can choose from:- Office
- Hotel
- Logistics
- Retail
- Senior living
- Young living
- Living as a family
All relevant location factors and distances are already preset and can be called up directly. You can also download the results as an Excel file. This saves you time and money when researching and increases the quality and attractiveness of the projects.
Tip
Create your own templates and define them as company-wide standards. This will ensure consistent workflows.
Comparables – compare and better assess the value of your own property
The “Transaction Comps” module shows you properties that are comparable to your property in terms of location, size and market conditions and have recently been sold or valued. You can use the comparative data from IZ Research to create a precise estimate of the value and yield of your property or investment project. To do this, define the most important KPIs such as price, area size and radius or submarket.
Market data: Decide with foresight
We make what we know visible to you. The Market Data module gives you access to all the market data available in IZ Research. Analyse your chosen location and visualise the relevant values in diagrams. Compare different submarkets or the ratings of different providers and gain deep insights into your selected market area.
During development, we placed great emphasis on intuitive usability. The module consists of three components: configuration, map view and chart view. This modular structure allows you to maintain an overview even with a large amount of selected data.
Configuration: Your analysis, your choice.
You decide what you want to analyse: Which submarkets and market segments are relevant? Which provider ratings do you want to look at? And which values do you want to compare in the charts? For example, for the Office asset class, you can choose from the following categories for the charts:- Average Rent
- Prime Rent
- Prime Yield
- Vacancy
- Vacancy Rate
- Minimum Rent
- Transaction Volume
- Rents Range
- Space under Construction
- Construction Completions
- Take Up
You can select or remove categories by simply clicking on them.
Map view: Focus on your selection.
The map view displays only the submarkets and categories you have selected. This view gives you a clear overview of your selection, ideal for later analysis in the chart view.
Tip: If you decide you don’t want to analyse a category, simply click to uncheck it in the map view and your dashboard will update automatically.
Chart view: Convincing figures.
Here you can see the relevant values clearly presented in charts. Compare the data for the submarkets you have selected and the evaluations of the various market data providers.
Your benefit: As a client, you can configure everything yourself and display various submarkets at the same time. You can also show and hide individual graphs in the chart view to customise your analysis.
Access reliable market data to help you make smart strategic decisions.
Embrace Digital Innovation for Future-Proof Real Estate Decisions
With our digital Location Analysis, we are revolutionising the speed and precision of location decisions and making an important contribution to sustainable real estate development. Take advantage of the opportunities offered by digitalisation and shape the future of building and living with us. With IZ Research’s new application for location and market analysis, you are ideally equipped to take advantage of these opportunities and work together to create a sustainable and liveable environment.
Please note that our analysis does not replace on-site inspections and assessments and that not all use cases can be standardised and mapped digitally.
