Location Analysis
Fast location and market analysis with flexible modules
- Individual modules for location factors, comparables, market data and more
- Easy to use - created with just a few clicks
- All-in-one dashboard with Word export
- White label solution in your corporate design



One-click data power - get your analysis instantly.
Want to evaluate the area around your property quickly and efficiently?
With the new Location Analysis feature, you can create analyses for any address in Germany in just a few minutes. Through iterative product development and extensive beta testing, we have created a product that is tailored to your needs. The new digital dashboard brings together IZ Research’s comprehensive data and tools in one easy-to-use application.


One tool, many modules.
Use our standard IZ Research template and customise it to suit your needs.
The ‘+ Analyse’ button takes you to a large number of modules. For each module, select the data relevant to your analysis.
The Location Factors module provides comprehensive information about your property’s surroundings at the touch of a button. Get an overview of utilities, social infrastructure and public transport connections.
Your benefits:
- Intuitive user interface (UI): Create reports for any asset class.
- No GIS required: Perform map-based analyses without additional software.
- Accessibility at a glance: Including driving and walking distances to key POIs.
The Transaction Comps and Leasing Comps module allow you to quickly and easily identify properties that are comparable in terms of location, size and market conditions that have recently been sold, leased or valued. Use this feature to make an informed assessment of the value and yield of your property or potential development.
The Market Data module gives you a deep insight into your chosen market area. Select your asset class, the submarket of interest and the KPIs that are relevant to you. Your results are clearly visualised – as maps, charts and value tables.
Your benefit: Access to reliable market data that helps you make strategically smart decisions.
Get a quick overview of your defined catchment area and the local market potential. Define an individual area and have key figures such as population, average age and purchasing power clearly displayed in a table and diagrams.
Add comprehensive socio-economic data to your Location Analysis. Understand population trends, age structure, income levels and more – for a data-driven location assessment.
How far is the address from the nearest train station? How quickly can you reach the nearest highway exit? Use this text module to add a description of your site’s micro and macro location to your Location Analysis.
Visualise all important location data on a map. From purchasing power to noise levels and flood risk, you can see all the information you need at a glance.
Customised analysis for every target group
Estate Agents
The exposé booster that helps you reach your ideal target group efficiently.
Real Estate Surveyors
Your reliable support for accurate real estate valuations and appraisals.
Investors
The key to sound investment decisions and prospective asset management.
Project Developers
Your quick start to site assessments and feasibility studies.
Banks & Financiers
Your essential source for credit allocation and exposure monitoring.


From dashboard to Word export: maximum flexibility for your Location Analysis.
Create Location Analyses according to your individual needs. Configure the structure and content directly in the all-in-one dashboard using drag and drop and export your analysis as a fully editable Word document.
White label option: Our data, your look & feel.
With our white label option, your location analysis will appear in your corporate design.
Customise your templates to suit your needs:
- Place your own logo
- Customise fonts and colours
- Insert headers and footers with page numbers, logo and claim
- Design a title page
- Add pages for disclaimers, contact details or images
Once set up, your template can become the company standard for all future reports.




Templates for everyone: efficiency at the touch of a button
Customise the standard template from IZ Research to your individual needs or create a new template according to your wishes. Once saved, it is available to all employees in your company for future location analyses.
Tip: Use it to define company-wide standards.
Take a look behind the scenes: Download sample analyses
Would you like to know what an IZ Research Location Analysis looks like in detail?
Download our sample analyses here:




Our purchasing power map at micro level for Germany
The new thematic map “Purchasing Power Distribution” of IZ Research provides precise insights into the financial performance of individual regions – down to 100 meters! Using a model specially developed by IZ Research, it analyses the small-scale distribution of purchasing power (per capita and total) – for the whole of Germany.
Read more about this and the other new thematic maps POI Scoring, Retail Hotspots and Hotel Accessibility in the blog.