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Privacy Policy

We take the matter of protecting the personal data of our users very seriously and strictly adhere to the relevant provisions of national and European data protection legislation. Furthermore, all collected data is protected to the very best of our ability by the technological and organizational measures put in place in our IT security and privacy policies.

This statement provides you with an overview of the measures designed to assure such protection, together with an outline of the type of data collected and the purposes for which this is used.

1. Name and contact details of data controller and contact details of data protection officer

Name and contact details of the data controller: IZ Immobilien Zeitung Verlagsgesellschaft mbH, Luisenstr. 24, 65185 Wiesbaden, Germany
If you have any questions that this data protection declaration could not answer, or if you would like more detailed information on any point, please contact us at any time at info@iz.de or by post.
You can contact our data protection officer as follows: Deutscher Fachverlag GmbH, Datenschutz, Mainzer Landstraße 251, 60326 Frankfurt am Main, Germany or by e-mail to datenschutzbeauftragter@iz.de.

2. Provision of the website and creation of log files

Each time our website is called up, our system automatically collects data and information from the computer system of the calling computer.

The following data is collected in this process:

  • Information about the type of browser and the version used
  • Your operating system
  • Your IP address
  • Date and time of access
  • Referrer URL (the previously visited page)

This data is also stored in the log files of our system. This data is not stored together with other personal data of the user.
The legal basis for the temporary storage of the data and the log files is Section 25 Para. 2 No. 2 TTDSG. The temporary storage of the IP address by the system is necessary to enable delivery of the website to your computer. For this purpose, your IP address must remain stored for the duration of the session. The storage in log files is done to ensure the functionality of the website. In addition, we use the data for technical optimization of the website and to ensure the security of our information technology systems.

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
The collection of data for the provision of the website and the storage of the data in log files is necessary for the operation of the website. Consequently, there is no possibility to object.

3. Establishing contact

When contacting us (e.g. via contact form, email, telephone or via social media), we process your data for processing the contact request and its handling.
If you have given us your consent for this, the legal basis for the processing of this data is Art. 6 para. 1 lit. a GDPR. Otherwise, the legal basis for the processing of this data is Art. 6 para. 1 lit. f GDPR, in particular if the data is transmitted to us by you by sending an e-mail. Insofar as you wish to work towards the conclusion of a contract by contacting us, Art. 6 para. 1 lit. b GDPR represents an additional legal basis.

If we provide a contact form on our website, the data you enter in the input mask is transmitted to us and stored, e.g. inventory data (e.g. names, addresses) and contact data (e.g. e-mail, telephone numbers).

In addition, we record your IP address and the time of submission. The processing of personal data from the input mask serves us solely to process the contact. In the case of contact by e-mail, this also constitutes the necessary legitimate interest in processing the data. The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems. Unless explicitly stated in the contact form, the data will not be passed on to third parties.

Your data may also be temporarily stored in a customer relationship management system (“CRM system”) or comparable inquiry organization.
Subject to legal retention periods, the data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when we have finally processed your respective request.

You have the option to revoke your consent to the processing of personal data at any time. If you contact us by e-mail, you can object to the storage of your personal data at any time. In such a case, the conversation cannot be continued.

4. Services subject to registration

4.1 Newsletter

If you register for our newsletter on the website, this is generally done using the so-called double opt-in procedure. In this process, you will receive, usually after providing your name (for the purpose of personal address), your e-mail address and possibly other information (if required for the purpose of the newsletter), an e-mail in which you will be asked to confirm your registration. This confirmation allows us to verify that you are the owner of the e-mail address provided. The entry of a valid e-mail address is necessary so that we can prevent improper registration of third-party e-mail addresses. Therefore, we log the registration to the newsletter to be able to prove the registration process in accordance with legal requirements. For this purpose, we store the time of registration and confirmation as well as your IP address.

If you purchase products on our website and enter your e-mail address, this may subsequently be used by us to send you a newsletter. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter.

The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if you have given your consent. If the contents of the newsletter are specifically described on the registration page, they are relevant for the consent.

If the registration serves the fulfillment of a contract or the implementation of pre-contractual measures, the legal basis for the processing of the data is Art. 6 para. 1 lit. b GDPR. In addition, the data processing is based on our legitimate economic interest pursuant to Art. 6 para.1 lit. f GDPR for the purpose of ensuring a smooth and easy processing of your order, the efficient handling of any queries, for the design of our offers in line with demand, for product information and for customer care. We send further e-mails and electronic notifications, e.g. in the case of existing customer advertising, on the basis of our legitimate interests in direct marketing. The logging of the registration process takes place based on our legitimate interests for the purpose of proving that a double opt-in procedure has been properly carried out. Insofar as we commission a service provider to send e-mails, this is done based on our legitimate interests in an efficient and secure sending system.

The data is deleted as soon as it is no longer required to achieve the purpose of its processing. Accordingly, your e-mail address will be stored as long as the subscription to the newsletter is active. Even after the end of the contract, there may be a contractual or legal requirement to store personal data of the contractual partner. In this case, there is no claim to deletion, but possibly to restriction of data processing.

You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options provided above for this purpose. If we are obliged to permanently observe objections, we store the e-mail addresses after objection in a blacklist solely for this purpose.

Services used and service providers:

4.2 User account

On our website, we offer you the opportunity to register and create a user account by providing personal data. The data is entered in an input mask and transmitted to us and stored. The data will not be passed on to third parties, unless otherwise stated. The following data may be collected during the registration process: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers) and contract data (e.g. subject matter of the contract, term, customer category).

At the time of registration, the following data may also be stored: Usage data (e.g. websites visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses).

The legal basis for processing the data is Art. 6 para. 1 lit. a GDPR if you have given your consent. If the registration serves the fulfillment of a contract to which you are a party or the implementation of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 lit. b GDPR.
The registration and creation of a user account is necessary for the provision of certain content and services on our website. In addition, registration may also be necessary for the performance of a contract or for the implementation of pre-contractual measures.

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. This is usually the case for the data collected during the registration process when the registration on our website is cancelled or modified. This is the case for data collected during the registration process for the fulfillment of a contract or for the implementation of pre-contractual measures when the data is no longer required for the implementation of the contract. Even after the conclusion of the contract, there may be a need to store personal data of the contractual partner to comply with contractual or legal obligations.

As a user, you have the option to cancel the registration at any time. If the data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, early deletion of the data is only possible insofar as contractual or legal obligations do not prevent deletion.

5. Use of cookies

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the computer. When you access a website, a cookie may be stored on your operating system. This cookie contains a characteristic string of characters that enables the browser to uniquely identify you when you return to the website.

We use cookies to make our website functional and user-friendly. These cookies help make a website usable by enabling basic functions such as page navigation and access to secure areas of the website.
The legal basis for the use of technically necessary cookies is Section 25 para. 2 No. 2 TTDSG. The purpose of their use in these cases is to enable and simplify the use of websites for you. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

Cookies are stored on the user’s computer and transmitted from it to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.

6. Third-party services

We also use services on our website that we use for reach measurement, online marketing and the integration of third-party content and functions.
For reach measurement, we analyze the surfing behavior of website visitors, i.e. we evaluate the behavior and interests of users, e.g. to determine which content is particularly interesting or which functions require optimization. For this purpose, cookies or similar procedures with the same purpose may be used to create user profiles of website visitors. In addition to the IP address, information on websites visited, content viewed and technical characteristics such as the browser used as well as details on usage times and location data may be processed in this context.

In the context of online marketing, we process personal data of website visitors for the marketing of advertising space or the display of advertising content. These are intended to be tailored to the potential interests of users, which is why we measure their effectiveness. Cookies or similar procedures with the same purpose may be used for this purpose and user profiles of the website visitors may be created. In addition to the IP address, information on visited websites, viewed content and technical characteristics such as the browser used as well as information on usage times and location data can be processed in this context. These cookies can later also be read on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content as well as supplemented with further data and stored on the server of the online marketing procedure provider.

In addition, we integrate functional and content elements (e.g. images, videos, texts and buttons) from third-party providers on our website. These functional and content elements are usually obtained from the servers of these third-party providers. To display this content and functionality, it is necessary for the providers to process the IP address of the users in order to send the content to the browser. The providers of the functional and content elements may also use so-called pixel tags or “web beacons”, i.e. invisible graphics, for statistical and marketing purposes. This information may also be stored in cookies. In addition to the IP address, information on visited websites, viewed content and technical characteristics, such as the browser used, as well as information on usage times and the use of our offers, can be processed in this context. This information may also be combined with such information from other sources.

The legal basis for the processing of personal data by the services listed below is, if you have given us your consent, Section 25 para. 1 sentence 1 TTDSG. For some data processing, on the other hand, Section 25 para. 2 No. 2 TTDSG forms the legal basis. This serves the purpose of improving the quality of our website and its content. Through this, we learn how the website is used and can thus continuously optimize our offer. For the specific legal basis for the respective data processing, please refer to the information below and the cookie settings on the website. The data processed by the respective service can also be found in the cookie settings on the website or the privacy policy of the respective service.
You can change your privacy settings or revoke your consent at any time by accessing the cookie banner again, e.g. by clicking on the “Cookie Settings” link in the footer or the corresponding icon on the website. If you use software such as Ghostery, AdBlock or similar via your browser, the cookie banner may be blocked. Consequently, the privacy information in it may not be displayed to you.

Services used and service providers:

  • Google Tag Manager: tag management system; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; legal basis: unconditional necessity (Section 25 para. 2 no. 2 TTDSG); privacy policy: https://policies.google.com/privacy.

  • Housing Market Analysis: iib Institut für innovatives Bauen Dr. Hettenbach GmbH, Bahnhofanlage 3, 68723 Schwetzingen, Deutschland: Rechtsgrundlagen: Unbedingte Erforderlichkeit (§25 Abs. 2 Nr. 2 TTDSG); Datenschutzerklärung: https://www.iib-institut.de/datenschutz

  • HubSpot: Customer Relationship Management, Service Provider: HubSpot, Inc, 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal basis: unconditional necessity (Section 25 para. 2 No. 2 TTDSG), Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), Legitimate interests (Art. 6 para. 1 sentence. 1 lit. f GDPR); Website: www.hubspot.de; Privacy policy: https://legal.hubspot.com/privacy-policy.
  • MapBox: map service; service provider: Mapbox, Inc, 740 15th St Nw Suite 500 Washington, DC, USA; Legal basis: unconditional necessity (Section 25 para. 2 no. 2 TTDSG), Contract performance and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b GDPR), Legitimate interests (Art. 6 para. 1 sentence. 1 lit. f GDPR); Website: https://www.mapbox.com/; Privacy policy: https://www.mapbox.com/legal/privacy.

7. Surveys

We conduct surveys on our website and may use survey and feedback solutions from various service providers for this purpose. Personal data is only processed insofar as this is necessary for the provision and implementation of the surveys or you have consented. For example, the temporary storage of the IP address by the system is necessary to enable delivery of the survey to your browser at all. The data processed may include, in particular, inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in forms), usage data (e.g. websites visited, access times) and meta/communication data (e.g. IP addresses). Please refer to the relevant survey forms for the specific types of data to be provided. Individual surveys can also be evaluated completely anonymously, i.e. without personal data. Participation in surveys is, of course, voluntary.
The legal basis for the processing of the data is Art. 6 para. 1 sentence 1 lit. a GDPR if you have given your consent. Furthermore, the data processing is based on our legitimate economic interest pursuant to Art. 6 para.1 sentence. 1 lit. f GDPR for the purpose of conducting an objective survey to achieve the survey purpose. If the survey serves the fulfillment of a contract or the implementation of pre-contractual measures, the legal basis for the processing of the data is Art. 6 para. 1 lit. b GDPR.
Services used and service providers:

8. Social media accounts

To offer information about us and to be able to communicate with users, we operate accounts within social networks. These can be accounts of our company as well as individual divisions and media brands, as well as the pages of our corporate influencers.

Various user data may also be processed by the operators of the social networks outside the European Union and in particular in the USA. This data may include inventory data (e.g., names, addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., entries in online forms), usage data (e.g., websites visited, interest in content, access times), and meta/communication data (e.g., device information, IP addresses).

The operators of the social networks generally also process the users’ data for market research and advertising purposes. The usage behavior stored in cookies on the users’ computers and the users’ interests can be used by the operators to play interest-based advertising inside and outside the networks. Therefore, we refer to the data protection statements of the respective networks for a detailed presentation of data processing and data subject rights.

We process data in connection with the operation of our social media presences based on our legitimate economic interest pursuant to Art. 6 para.1 sentence 1 lit. f GDPR for the efficient processing of contact requests, queries and for communication with you, for the needs-based design of our offers, for product information and for customer care.

Pages can be operated in the following social networks:

  • Instagram: social network; service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA (parent company: Meta Platforms, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are an EU resident, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland); Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.
  • Facebook pages: Social network; service provider: Meta Platforms, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are an EU resident, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. We are jointly responsible with Facebook Ireland Ltd. for the collection of data from visitors to our Facebook pages. Facebook and we are each independently responsible for the further processing of the data. This data may include content data (e.g., input in online forms), usage data (e.g., interest in content, access times), and meta/communication data (e.g., device information, IP addresses). Facebook also processes this information to provide it to us by way of analysis via so-called “page insights”. This provides us with insights into how people interact with our pages and what content is of interest. For this purpose, we have concluded a data protection agreement with Facebook, in which Facebook states the security measures it uses to protect this data and that it complies with the rights of those affected (e.g. information, deletion). You can access the agreement here: https://www.facebook.com/legal/terms/page_controller_addendum. Further information can be found in the “Information on Page Insights”: https://www.facebook.com/legal/terms/information_about_page_insights_data; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy.
  • Twitter: social network; service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; parent company: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; privacy policy: https://twitter.com/privacy, (settings for individualization and data: https://twitter.com/personalization).

9. Raffles

You can participate in raffles on our website. If you participate in a raffle, we process certain data to be able to provide and carry out the raffle. This is done only to the extent that it is contractually required (contract performance and pre-contractual inquiries, Art. 6 para. 1 sentence 1 lit. b GDPR), you have consented (Art. 6 para. 1 sentence 1 lit. a GDPR) or the processing serves our legitimate interests (Art. 6 para.1 sentence 1 lit. f GDPR). You can find out the specific rules of the raffle in the respective conditions of participation.

If the names of the winners are to be published in our media (print and online media and social media channels) as part of the reporting on the competition, we will inform you accordingly in advance, e.g. in the conditions of participation. You can object to this processing at any time.

Please also refer to the registration form for the raffle for the types of data processed as part of the raffle. However, these are generally inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in forms), usage data (e.g. websites visited, access times) and meta/communication data (e.g. IP addresses).

The distribution of winnings in a raffle is associated with a high economic effort. Therefore, you may only be able to participate in a raffle in return for giving your advertising consent or newsletter registration. The legal basis for the processing of data in this case is Art. 6 para. 1 sentence 1 lit. a GDPR if you have given your consent.

The provision of your data is neither legally nor contractually required. Failure to provide it will result in you not being able to participate in the raffle.

Under certain circumstances, we may also transfer your data to advertising partners for use for promotional purposes or to service providers for the technical support and/or implementation of the raffle on our behalf. If and to whom such a transfer takes place, please refer to the information and conditions of participation that we provide in each case.

The data will be deleted by us as soon as it is no longer required to achieve the purpose of its processing, unless we are obliged to store it for a longer period of time pursuant to Article 6 para. 1 sentence 1 lit. c GDPR due to tax and commercial law retention and documentation obligations, or you have consented to storage beyond this pursuant to Article 6 para. 1 sentence 1 lit. a GDPR. To be able to answer queries about the raffle or the prizes or to fulfill the prize obligations, the data may be stored for an indefinite period for a specific purpose.

10. Rights of the data subject

As data subject, you have the following rights against us:

  • Right of access, Art. 15 GDPR
  • Right to rectification, Art. 16 GDPR
  • Right to erasure, Art. 17 GDPR
  • Right to restriction of processing, Art. 18 GDPR
  • Right to data portability, Art. 20 GDPR
  • Right to object, Art. 21 GDPR

If you have given us consent in accordance with Section 25 Para. 1 Sentence 1 TTDSG, Art. 6 sec. 1 lit. a or Art. 9 sec. 2 lit. a GDPR, you are entitled to revoke this at any time. However, such revocation will not have any effect on the lawfulness of the processing previously done on the basis of the consent up to the time of revocation.
In addition, you are also entitled to file complaints at the competent supervisory agency.

In singular instances, the disclosure of personal data may be required owing to statutory requirements (for example under tax-related laws) or contractual agreement or may be required for conclusion of contract. In such case, you are obligated to make the personal data available, as in other case it might not be possible to conclude contracts.

11. Changes and reference to privacy policy

Changes to this data protection policy might be required due to changes and adaptations of the services made available, due to statutory and legal amendments and reforms, as well as possible subsequent closures of legal voids. You may open and print the current data protection policy from any website of this Internet service by clicking the Privacy Policy link.

The German version of this data privacy policy shall be solely authoritative; the English version is for information purposes only.

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