Thanks to our new data partnership with CIMA Beratung + Management GmbH, we are expanding IZ Research with high-quality retail data for 79 German cities.
Working together for liveable cities
The demands placed on urban development and real estate investments are increasing, particularly during periods of structural change in the retail sector. This makes reliable, comparable data more important for informed decision-making. IZ Research is now working with CIMA Beratung + Management GmbH, a strong partner who has been helping cities and municipalities become sustainable, resilient and liveable spaces for over 30 years.
“Our data-based market analyses and spatial information help to make inner-city development more transparent, comparable and strategically planable, ensuring resilient retail and real estate structures for the future,” says Olaf Petersen, Head of CIMA Immo.
Who is CIMA?
CIMA is an independent, partner-managed consultancy with nine offices across Germany, including in Munich, Hanover, Cologne, Frankfurt and Lübeck. For over three decades, it has been developing data-based solutions at the interface of retail, urban development, real estate and digitalization. Her goal: to make cities more liveable, crisis-proof and economically sustainable. Further information: www.cima.de
What new data is available?
Thanks to our partnership with CIMA, IZ Research can now provide you with comprehensive retail data for 79 German cities, including all major cities with populations of 200,000 or more, as well as selected regional centres.
Available key figures (among others):
- Retail space and sales (city centre vs. rest of the city).
- Space productivity
- Rents, purchase price factors and yields for commercial properties
- Comparative benchmarks for better categorisation of the markets
- as well as the appropriate geo-polygons to define prime locations.
This data is based on CIMA’s ongoing surveys and many years of project experience in retail and property consultancy. The data is available as a time series from 2013 to 2023/24 and is updated annually. This provides an accurate picture of developments, trends and potential in the German retail estate market.
How does this benefit you as a client of IZ Research?
Whether project development, investment analysis or strategic urban planning: the new retail key figures offer real added value.
- Compare markets better: Benchmarking with clear key figures
- Recognising developments: Time series help to identify trends
- Evaluate locations: Reliable data for well-founded decisions
‘We are delighted to be working with CIMA to further increase transparency in the retail estate market and provide our users with an even more precise tool for their analyses,’ says Jan Mucha, Managing Director of Immobilien Zeitung.
Where can you find CIMA data in IZ Research?
CIMA’s retail figures are seamlessly integrated into various IZ Research applications. They supplement existing location data with valuable market insights, providing you with the information you need for your analyses.
At a glance: Market data on the city detail page.
Anyone looking for a quick overview of a city’s key retail figures will find what they need in the ‘Market data – Retail’ section. Here, you can compare locations directly using valid KPIs, which is ideal for initial location evaluations and strategic market comparisons.
Available key figures:
- Prime Rent
- Prime Yield
- Purchase Price Factor
- Retail space
- Retail sales
- Productivity per unit area
Property in focus: Data on the property details page
CIMA data is also available on the property details page – based on the data for the city in which the property is located. This provides a direct overview of the most important market data without having to switch applications.
In-depth analysis made easy: New retail KPIs in the Location Analysis
In the ‘Location Analysis’ feature from IZ Research, you benefit from the extended range of data on retail utilisation. The ‘Market data’ module provides central key figures for detailed location evaluation, including spatial classification and city centre comparison. All the KPIs included in the market data tables on the city and property detail pages are also available here.
Conclusion: Data that shapes urban development
By partnering with CIMA, we are increasing our range of products for anyone who relies on reliable information in retail and urban development. This collaboration promotes greater market transparency, improved comparability, and a commitment to sustainable urban development.
