IZ Research is now an active contributor to gif e.V.!
Close cooperation between science and the practical side of the business is crucial for meeting the challenges of the real estate industry. Scientific findings help to better understand and analyse the various aspects of the field of real estate. Practice, in turn, enables the findings to be tested for their relevance and feasibility. Over the past 30 years, the Gesellschaft für Immobilienwirtschaftliche Forschung e.V. (Society for Real Estate Research) has established itself as an important source of inspiration for the real estate industry. With its scientific studies and publications, it provides important findings and recommendations. In this way, it promotes a mutual exchange to facilitate the implementation of research results. “We share this approach with gif. e.V. and intend to play an active role in the various competence groups in order to jointly drive forward the digitalisation of the real estate industry. In this context, we consider gif e.V. to be the perfect partner as a central platform for the development of standards in the real estate industry,” says Ingeborg Maria Lang, Head of Digital Research at Immobilien Zeitung Verlagsgesellschaft (IZ). “We already use the defined standards of gif e.V. in the IZ Research data model. Thanks to our platform economy as well as the use of digital exchange formats (API), we provide numerous opportunities to obtain data relevant to the real estate market. In this way, we have been making a major contribution to greater market transparency since 2017,” continues Ingeborg Maria Lang.
