In a constantly changing property landscape, a decisive information advantage is worth its weight in gold. Innovative tools, detailed data and intelligent visualisations enable you to evaluate markets, structures and developments in your location more precisely than ever before. Discover how you can take your location decisions to the next level with IZ Research!
Keeping an eye on KPIs
Gain deep insight into your location with the new market and structural data analysis.
Automatically incorporate data from various sources and visualise it clearly as a diagram or in table form. The update of the module now includes the quarterly presentation of data and a variety of new KPIs.
New: Structural data
Structural data on your location is now included in the market and structural data analysis. You can select the data sets that are important to you from a wide range – such as tax revenue, actual trade tax revenue or employees subject to social security contributions at your place of residence.
Fast and reliable results
Easily add the market and structural data analysis to your location analysis at any point. To do this, select ‘+ Analysis’ in the chapter of your choice. Click on ‘Market and structural data’ in the menu and enter the desired usage type next to an analysis name.
Individualised expert mode
You can still use manual mode. To do this, click on the ‘Manual mode’ checkbox when creating a new module. Analyses that were created before the release are displayed in manual mode.
Benefit from these advantages:
- Maintain a better overview of the market environment at your location thanks to the optimised display.
- Include structural data in your analyses with immediate effect.
- Benefit from a wide range of new KPIs – these can also be customised by key date, display area and number of providers.
- You don’t have to worry about which submarkets are most suitable, we will make the right selection for you.
Retail hotspots: Recognise clusters, evaluate potential
With the updated ‘Retail hotspots’ map, you can see at a glance which retailers are active in your location. The degree of branchisation and the leading sectors in this area are clearly shown – for a quick classification of the retailers in your location. New layers provide additional focus: select specific sector categories, identify clusters, analyse locations precisely.
Numerous new map layers for extensive visualisations
You can now view your location according to the various retail focal points. The map of retail centres is based on data from OpenStreetMap. It analyses 50 x 50 metre grids and shows the dominant retail focus by retailer type.
Take a close look at the industry categories relevant to you. Depending on the selected focus category, the map highlights the locations of all retailers in this category using hotspots.
Personalise your location assessments with individual texts
Give your location analyses your own personal touch. You can now add customised free-form texts directly in the application or change existing formulations. These texts are automatically included in the export.
Just in time for Expo Real: Project developments as a pipeline
Use the new ‘Project developments’ module to precisely identify which projects have already been determined for the future, are currently under development or have been realised in the past. As a map, diagram or timeline, you can keep an eye on all project phases and see which project volumes are known for each phase, area and year. In addition, rankings provide the top 10 largest, newest and nearest project developments at your location. Your advantage: Whether in planning, under construction, under demolition or already completed – view projects at your location in detail according to the current project phase.
Ranking of the top 10 project developments at your location
Which project developments are the largest, the newest or the closest to your chosen address? Keep a close eye on the relevant projects in your location with the top 10 rankings! Thanks to the IZR Fluid Data™ approach, you can go directly to the detailed information in the ‘Properties’ application with just one click on the respective project.
Summary
With the latest updates, the location analysis from IZ Research is a real game changer for your work. With the new and improved modules, you can evaluate markets, structures, developments and potentials even faster and in a more targeted manner. Thanks to automated analyses and individual customisation options, you gain valuable time and a reliable basis for decision-making. Innovative functions such as the project development ranking and dynamic retail hotspot maps ensure even greater transparency. So you always stay one step ahead.
