More Power for Your Location Analysis: Word Export, White Label, new Modules & Maps!
The latest release of IZ Research sets new standards in location analysis. The new Word export allows a fully customisable analysis in your own corporate design, while the expanded modules and new theme maps offer deeper market and location assessments. Whether it is socio-economic data, POI scoring, retail hotspots or purchasing power distribution, these new features will give you even more precise insights.
Location Analysis more flexible than ever – with new Word export
The new Word export allows you to customise your location analysis. Configure content directly in the digital dashboard and export the analysis as a fully editable Word document. Your benefits at a glance:- Flexible chapter structure: Simply drag and drop to move, add or remove chapters.
- Select specific market data: Decide which sub-markets and providers are relevant to your analysis.
- Edit Word file: Customise text and formatting.
- Use the white label option: Create location analyses in your own corporate design.
Take a look behind the scenes: Sample analysis for direct download
Would you like to know what an IZ Research Location Analysis looks like in detail? Download our sample analysis here:
White label solution: Location Analysis in your corporate design
Use the white label function to create location analyses with your company’s individual branding. Customise the standard template and use it for all future analyses – professional and consistent.
This is how it works:
- Download the standard template (provided by IZ Research).
- Make individual adjustments:
- Change format templates (e.g. fonts, colours).
- Add additional pages (e.g. disclaimer, contact information).
- Design headers and footers (e.g. logo, claim, page numbers).
- Upload the customised template.
- Generate site analyses in your look & feel.
Automatic content blocks
The following content is inserted automatically and should not be changed:
- Map on the front page
- Name of the location analysis
- Address of the location (on the title page and in the header)
New modules for more in-depth market analyses
With the latest release, the location analysis modules have been significantly enhanced. The new modules provide more precise insights:
Socio-economic data
Analyse the demographic and economic structure of a location based on data from RegioStat, Nexiga and empirica regio.
Micro/macro location
Determine the distance to important points of interest (POIs) such as bus stops, supermarkets or highways and evaluate the location quality more specifically.
Catchment Area
Calculate key figures such as population and purchasing power for custom defined areas.
In the “Results” tab you will find additional charts on age distribution and purchasing power distribution.
Map integration
A range of theme maps are now available directly in the location analysis to complement your analysis.
New theme maps for extended market analyses
In addition to the new modules, additional theme maps have been integrated. These maps are available both in the location analysis and in the IZ Research map manager.
POI Scoring: Transport connections and Infrastructure at a glance
The “POI Scoring” theme map provides a detailed overview of a location’s accessibility and assesses its proximity to key infrastructure points such as local public transport, food supply and restaurants. It allows for a quick assessment of location qualities and reveals opportunities and challenges at an early stage.
Developers get a data-driven basis for assessing the accessibility of a location – a key factor in the attractiveness of new developments. Real estate agents use the map to visualise the quality of the infrastructure in their exposés and presentations. No problem thanks to the new Word export – the maps are included in the export.
The POI scoring map helps to specifically identify highly frequented, well-connected locations – a valuable tool for making informed investment and location decisions.
Retail hotspots: Where is retail activity strongest?
The “Retail Hotspots” theme map shows locations of high retail traffic areas and identifies prime locations, shopping streets and lively retail centers. It is a valuable tool for investors, retailers and real estate professionals to identify the best locations for retail and commercial space.
The data comes from OpenStreetMap and provides a solid basis for evidence-based location decisions.
Investors can identify lucrative retail locations with high customer frequency and evaluate opportunities for more profitable investments.
Developers benefit from a data-driven foundation for optimal site selection for new commercial space or mixed-use projects. Real estate agents use the map as a selling point for commercial tenants and investors to demonstrate the attractiveness of a location.
Purchasing power distribution: Precise market analysis with unique IZ Research model
The thematic map “Purchasing Power Distribution” from IZ Research sets new standards in location analysis. Using a specially developed model, it analyses the small-scale distribution of purchasing power (per capita and total) – for the whole of Germany. No other tool offers this level of granularity and accuracy.
Purchasing power as a success factor: How to benefit from the analysis
This unique analysis offers enormous added value for real estate investors, developers and retail decision-makers:
- Targeted location evaluation: identify regions with high demand for retail, residential or commercial projects at an early stage.
- Optimized investment decisions: Assess the potential of a location based on a realistic purchasing power analysis.
- Micro and macro analysis: Analyse locations not only at city level, but also at district or street level.
This purchasing power analysis from IZ Research provides a basis for decision-making for anyone involved in real estate, retail or urban development.
Hotel Accessibility: Where are hotels particularly easy to reach?
The “Hotel Accessibility” theme map shows how easily hotels can be reached from a given location. A high score indicates a dense hotel infrastructure, while a low value indicates poorer accessibility.
The map is based on data from OpenStreetMap and calculates accessibility based on the number of hotels within a radius of 200 metres. It is a valuable tool for city planners, investors and tourism stakeholders to identify locations with optimal hotel accessibility.
