{"id":31793,"date":"2025-03-10T09:39:45","date_gmt":"2025-03-10T09:39:45","guid":{"rendered":"https:\/\/iz-research.com\/february-release-of-iz-research"},"modified":"2025-12-17T10:34:54","modified_gmt":"2025-12-17T10:34:54","slug":"february-release-of-iz-research","status":"publish","type":"post","link":"https:\/\/iz-research.com\/en\/february-release-of-iz-research","title":{"rendered":"February release of IZ Research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31793\" class=\"elementor elementor-31793 elementor-31115\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6503a262 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6503a262\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69f72494\" data-id=\"69f72494\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ac0ca69 elementor-widget elementor-widget-text-editor\" data-id=\"6ac0ca69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>More Power for Your Location Analysis: Word Export, White Label, new Modules &amp; Maps!<\/h2>\n<p>The latest release of IZ Research sets new standards in location analysis. The <strong>new Word export<\/strong> allows a fully customisable analysis in your own corporate design, while the <strong>expanded modules and new theme maps<\/strong> offer deeper market and location assessments. Whether it is <strong>socio-economic data, POI scoring, retail hotspots or purchasing power distribution<\/strong>, these new features will give you even more precise insights.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b5ff8 elementor-widget elementor-widget-image\" data-id=\"80b5ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"406\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_engl_1024px.png\" class=\"attachment-large size-large wp-image-31942\" alt=\"Packshot-Kombination IZ Research Standortanalyse und Word-Cover, englische Version\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_engl_1024px.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_engl_1024px-300x152.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_engl_1024px-768x390.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac3f020 elementor-widget elementor-widget-text-editor\" data-id=\"1ac3f020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Location Analysis more flexible than ever &#8211; with new Word export<\/h3>\r\nThe new Word export allows you to customise your location analysis. Configure content directly in the digital dashboard and export the analysis as a fully editable Word document.\r\n\r\n<strong>Your benefits at a glance:<\/strong>\r\n<ul>\r\n \t<li><strong>Flexible chapter structure:<\/strong> Simply drag and drop to move, add or remove chapters.<\/li>\r\n \t<li><strong>Select specific market data:<\/strong> Decide which sub-markets and providers are relevant to your analysis.<\/li>\r\n \t<li><strong>Edit Word file:<\/strong> Customise text and formatting.<\/li>\r\n \t<li><strong>Use the white label option:<\/strong> Create location analyses in your own corporate design.<\/li>\r\n<\/ul>\r\nBy the way: All adjustments you make in the dashboard will be transferred one-to-one to the Word export &#8211; including the table of contents!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e3de48 elementor-widget elementor-widget-text-editor\" data-id=\"0e3de48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Take a look behind the scenes: Sample analysis for direct download<\/h3>\n<p>Would you like to know what an IZ Research Location Analysis looks like in detail? Download our sample analysis here:<\/p>\n<ul>\n<li><a href=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/02\/IZ-Research_Standortanalyse_Residential_MUSTER.pdf\" target=\"_blank\" rel=\"noopener\">Residential template example<\/a><\/li>\n<li><a href=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/IZR_Standortanalyse_Buero-MUSTER_10032025.pdf\" target=\"_blank\" rel=\"noopener\">Office template example<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b01a09 elementor-widget elementor-widget-image\" data-id=\"1b01a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_Designwechsel_1024px_eng.webp\" class=\"attachment-large size-large wp-image-31940\" alt=\"Standortanalyse von IZ Research - Designwechsel f\u00fcr Word-Cover - englische Variante\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-494e62a elementor-widget elementor-widget-text-editor\" data-id=\"494e62a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>White label solution: Location Analysis in your corporate design<\/h3><p>Use the white label function to create location analyses with your company&#8217;s individual branding. Customise the standard template and use it for all future analyses &#8211; professional and consistent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b816f9 elementor-widget elementor-widget-image\" data-id=\"0b816f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"469\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Analyse-erstellt_EN-1024x600.png\" class=\"attachment-large size-large wp-image-31797\" alt=\"Location Analysis Download\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Analyse-erstellt_EN-1024x600.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Analyse-erstellt_EN-300x176.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Analyse-erstellt_EN-768x450.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Analyse-erstellt_EN-1536x901.png 1536w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Analyse-erstellt_EN.png 1545w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55206e4 elementor-widget elementor-widget-text-editor\" data-id=\"55206e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>This is how it works:<\/strong><\/p>\n<ol>\n<li><strong>Download the standard template<\/strong> (provided by IZ Research).<\/li>\n<li><strong>Make individual<\/strong> <strong>adjustments:<\/strong>\n<ul>\n<li><strong>Change format templates<\/strong> (e.g. fonts, colours).<\/li>\n<li><strong>Add additional pages<\/strong> (e.g. disclaimer, contact information).<\/li>\n<li><strong>Design headers and footers<\/strong> (e.g. logo, claim, page numbers).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Upload the customised template.<\/strong><\/li>\n<li><strong>Generate site analyses in your look &amp; feel.<\/strong><\/li>\n<\/ol>\n<p><strong>Automatic content blocks<\/strong><br \/>\nThe following content is inserted automatically and should not be changed:<\/p>\n<ul>\n<li>Map on the front page<\/li>\n<li>Name of the location analysis<\/li>\n<li>Address of the location (on the title page and in the header)<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d580819 elementor-widget elementor-widget-image\" data-id=\"d580819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"568\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Laptop_SOA__neue-Analyse_1024x727px_eng.png\" class=\"attachment-large size-large wp-image-31905\" alt=\"Location Analysis\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Laptop_SOA__neue-Analyse_1024x727px_eng.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Laptop_SOA__neue-Analyse_1024x727px_eng-300x213.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Laptop_SOA__neue-Analyse_1024x727px_eng-768x545.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ace0f8f elementor-widget elementor-widget-text-editor\" data-id=\"ace0f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>New modules for more in-depth market analyses<\/strong><\/h3>\n<p>With the latest release, the location analysis modules have been significantly enhanced. The new modules provide more precise insights:<\/p>\n<h4><strong>Socio-economic data<\/strong><\/h4>\n<p>Analyse the demographic and economic structure of a location based on data from RegioStat, Nexiga and empirica regio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252f0876 elementor-widget elementor-widget-image\" data-id=\"252f0876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"486\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_socioeconomic-data_EN-1024x622.png\" class=\"attachment-large size-large wp-image-31812\" alt=\"Location Analysis, socioeconomic data\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_socioeconomic-data_EN-1024x622.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_socioeconomic-data_EN-300x182.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_socioeconomic-data_EN-768x466.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_socioeconomic-data_EN.png 1491w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d592b79 elementor-widget elementor-widget-text-editor\" data-id=\"d592b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Micro\/macro location<\/strong><\/h4>\n<p>Determine the distance to important points of interest (POIs) such as bus stops, supermarkets or highways and evaluate the location quality more specifically.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e131505 elementor-widget elementor-widget-image\" data-id=\"e131505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"486\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_micro-location-1024x622.png\" class=\"attachment-large size-large wp-image-31822\" alt=\"Location Analysis Micro Location Module\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_micro-location-1024x622.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_micro-location-300x182.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_micro-location-768x466.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_micro-location.png 1491w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db80f81 elementor-widget elementor-widget-text-editor\" data-id=\"db80f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Catchment Area<\/h4>\n<p>Calculate key figures such as population and purchasing power for custom defined areas.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed526c elementor-widget elementor-widget-image\" data-id=\"3ed526c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"434\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_Catchment-Area-1024x555.png\" class=\"attachment-large size-large wp-image-31826\" alt=\"Location Analysis, Catchment Area\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_Catchment-Area-1024x555.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_Catchment-Area-300x162.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_Catchment-Area-768x416.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_Catchment-Area-1536x832.png 1536w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_Catchment-Area.png 1671w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7984c0b elementor-widget elementor-widget-text-editor\" data-id=\"7984c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the \u201cResults\u201d tab you will find additional charts on age distribution and purchasing power distribution.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5efee2 elementor-widget elementor-widget-image\" data-id=\"a5efee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"470\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_Catchment-Area-Results-1024x601.png\" class=\"attachment-large size-large wp-image-31831\" alt=\"Location Analysis, Catchment Area Results\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_Catchment-Area-Results-1024x601.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_Catchment-Area-Results-300x176.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_Catchment-Area-Results-768x451.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_Catchment-Area-Results-1536x901.png 1536w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_Catchment-Area-Results.png 1542w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95803ea elementor-widget elementor-widget-text-editor\" data-id=\"95803ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Map integration<\/strong><\/h4>\n<p>A range of theme maps are now available directly in the location analysis to complement your analysis.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e185bc1 elementor-widget elementor-widget-image\" data-id=\"e185bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"470\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_theme-maps-1024x601.png\" class=\"attachment-large size-large wp-image-31836\" alt=\"Location Analysis, Theme Maps\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_theme-maps-1024x601.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_theme-maps-300x176.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_theme-maps-768x451.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_theme-maps-1536x901.png 1536w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_theme-maps.png 1542w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb9522 elementor-widget elementor-widget-text-editor\" data-id=\"cfb9522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>New theme maps for extended market analyses<\/strong><\/h3>\n<p>In addition to the new modules, additional theme maps have been integrated. These maps are available both in the location analysis and in the IZ Research map manager.<\/p>\n<h4><strong>POI Scoring: Transport connections and Infrastructure at a glance<\/strong><\/h4>\n<p>The <strong>\u201cPOI Scoring\u201d<\/strong> theme map provides a detailed overview of a location&#8217;s accessibility and assesses its proximity to key infrastructure points such as local public transport, food supply and restaurants. It allows for a quick assessment of location qualities and reveals opportunities and challenges at an early stage.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2f71f elementor-widget elementor-widget-image\" data-id=\"bc2f71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"470\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_POI-Scoring-1024x601.png\" class=\"attachment-large size-large wp-image-31841\" alt=\"Location Analysis, POI Scoring\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_POI-Scoring-1024x601.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_POI-Scoring-300x176.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_POI-Scoring-768x451.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_POI-Scoring-1536x901.png 1536w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/SOA_POI-Scoring.png 1542w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e1824 elementor-widget elementor-widget-text-editor\" data-id=\"94e1824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Developers<\/strong> get a data-driven basis for assessing the accessibility of a location &#8211; a key factor in the attractiveness of new developments. Real estate agents use the map to visualise the quality of the infrastructure in their expos\u00e9s and presentations. No problem thanks to the new Word export &#8211; the maps are included in the export.<\/p>\n<p>The POI scoring map helps to specifically identify highly frequented, well-connected locations &#8211; a valuable tool for making informed investment and location decisions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5077aef elementor-widget elementor-widget-text-editor\" data-id=\"5077aef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Retail hotspots: Where is retail activity strongest?<\/strong><\/h4>\n<p>The <strong>\u201cRetail Hotspots\u201d<\/strong> theme map shows locations of high retail traffic areas and identifies prime locations, shopping streets and lively retail centers. It is a valuable tool for investors, retailers and real estate professionals to identify the best locations for retail and commercial space.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e1069 elementor-widget elementor-widget-image\" data-id=\"54e1069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"470\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Retail-Hotspot_EN-1024x601.png\" class=\"attachment-large size-large wp-image-31846\" alt=\"Retail Hotspots, Location Analysis\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Retail-Hotspot_EN-1024x601.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Retail-Hotspot_EN-300x176.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Retail-Hotspot_EN-768x451.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Retail-Hotspot_EN-1536x901.png 1536w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Retail-Hotspot_EN.png 1542w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2702508 elementor-widget elementor-widget-text-editor\" data-id=\"2702508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The data comes from OpenStreetMap and provides a solid basis for evidence-based location decisions.<\/p>\n<p><strong>Investors<\/strong> can identify lucrative retail locations with high customer frequency and evaluate opportunities for more profitable investments.<\/p>\n<p><strong>Developers<\/strong> benefit from a data-driven foundation for optimal site selection for new commercial space or mixed-use projects. <strong>Real estate agents<\/strong> use the map as a selling point for commercial tenants and investors to demonstrate the attractiveness of a location.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad9bec8 elementor-widget elementor-widget-text-editor\" data-id=\"ad9bec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Purchasing power distribution: Precise market analysis with unique IZ Research model<\/strong><\/h4>\n<p>The thematic map <strong>\u201cPurchasing Power Distribution\u201d<\/strong> from IZ Research sets new standards in location analysis. Using a specially developed model, it analyses the small-scale distribution of purchasing power (per capita and total) &#8211; for the whole of Germany. No other tool offers this level of granularity and accuracy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c30116 elementor-widget elementor-widget-image\" data-id=\"4c30116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"469\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Kaufkraft2_EN-1024x600.png\" class=\"attachment-large size-large wp-image-31851\" alt=\"Total Purchasing Power Theme Map, Location Analysis\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Kaufkraft2_EN-1024x600.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Kaufkraft2_EN-300x176.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Kaufkraft2_EN-768x450.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Kaufkraft2_EN-1536x901.png 1536w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Kaufkraft2_EN.png 1545w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd4068 elementor-widget elementor-widget-image\" data-id=\"9dd4068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"469\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Kaufkraft1_EN-1024x600.png\" class=\"attachment-large size-large wp-image-31856\" alt=\"Location Analysis of IZ Research, Purchasing Power Theme Map\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Kaufkraft1_EN-1024x600.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Kaufkraft1_EN-300x176.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Kaufkraft1_EN-768x450.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Kaufkraft1_EN-1536x901.png 1536w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Kaufkraft1_EN.png 1545w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e27f0c elementor-widget elementor-widget-text-editor\" data-id=\"0e27f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Purchasing power as a success factor: How to benefit from the analysis<\/strong><br \/>\nThis unique analysis offers enormous added value for real estate investors, developers and retail decision-makers:<\/p>\n<ul>\n<li>Targeted location evaluation: identify regions with high demand for retail, residential or commercial projects at an early stage.<\/li>\n<li>Optimized investment decisions: Assess the potential of a location based on a realistic purchasing power analysis.<\/li>\n<li>Micro and macro analysis: Analyse locations not only at city level, but also at district or street level.<\/li>\n<\/ul>\n<p>This purchasing power analysis from IZ Research provides a basis for decision-making for anyone involved in real estate, retail or urban development.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d4302 elementor-widget elementor-widget-text-editor\" data-id=\"79d4302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Hotel Accessibility: Where are hotels particularly easy to reach?<\/strong><\/h4>\n<p>The \u201cHotel Accessibility\u201d theme map shows how easily hotels can be reached from a given location. A high score indicates a dense hotel infrastructure, while a low value indicates poorer accessibility.<br \/>\nThe map is based on data from OpenStreetMap and calculates accessibility based on the number of hotels within a radius of 200 metres. It is a valuable tool for city planners, investors and tourism stakeholders to identify locations with optimal hotel accessibility.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88beff1 elementor-widget elementor-widget-image\" data-id=\"88beff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"469\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Four-FFM_EN-1024x600.png\" class=\"attachment-large size-large wp-image-31861\" alt=\"Location Analysis of IZ Research, Hotel Accessibility\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Four-FFM_EN-1024x600.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Four-FFM_EN-300x176.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Four-FFM_EN-768x450.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Four-FFM_EN-1536x901.png 1536w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/03\/Screen_SOA_Four-FFM_EN.png 1545w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>More Power for Your Location Analysis: Word Export, White Label, new Modules &amp; Maps! The latest release of IZ Research sets new standards in location analysis. The new Word export allows a fully customisable analysis in your own corporate design, while the expanded modules and new theme maps offer deeper market and location assessments. Whether [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":33994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[216,215],"tags":[],"class_list":["post-31793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-location-analysis","category-release"],"_links":{"self":[{"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/posts\/31793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/comments?post=31793"}],"version-history":[{"count":95,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/posts\/31793\/revisions"}],"predecessor-version":[{"id":32156,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/posts\/31793\/revisions\/32156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/media\/33994"}],"wp:attachment":[{"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/media?parent=31793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/categories?post=31793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/tags?post=31793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}