{"id":31059,"date":"2025-01-31T13:01:48","date_gmt":"2025-01-31T13:01:48","guid":{"rendered":"https:\/\/iz-research.com\/webinar-review-sprengnetter-meets-iz-research-new-insights-into-the-housing-market"},"modified":"2025-12-18T15:21:41","modified_gmt":"2025-12-18T15:21:41","slug":"webinar-review-sprengnetter-meets-iz-research-new-insights-into-the-housing-market","status":"publish","type":"post","link":"https:\/\/iz-research.com\/en\/webinar-review-sprengnetter-meets-iz-research-new-insights-into-the-housing-market","title":{"rendered":"Webinar Review: Sprengnetter Meets IZ Research &#8211; New Insights Into the Housing Market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31059\" class=\"elementor elementor-31059 elementor-30963\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23f909eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23f909eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ab43651\" data-id=\"5ab43651\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f5d551b elementor-widget elementor-widget-text-editor\" data-id=\"4f5d551b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Sprengnetter Meets IZ Research &#8211; New Insights Into the Housing Market<\/h2>\n<p>On 22 January 2025, we successfully launched our webinar series with <strong>Sprengnetter<\/strong> as our new data partner. More than <strong>260 participants<\/strong> received exclusive insights from <strong>Christian Sauerborn<\/strong>, Chief Analyst at Sprengnetter, as well as <strong>Nabil Belmezouar<\/strong>, Product Lead at Sprengnetter, and <strong>Marc Jole<\/strong>, Head of Sales IZ Research at Immobilien Zeitung, on the development of current purchase prices, the use of Sprengnetter data and its integration into <strong>IZ Research<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a9d58a elementor-widget elementor-widget-image\" data-id=\"43a9d58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Screen-Titel-1024x576.png\" class=\"attachment-large size-large wp-image-30971\" alt=\"Webinar Sprengnetter meets IZ Research vom 22.01.2025\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Screen-Titel-1024x576.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Screen-Titel-300x169.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Screen-Titel-768x432.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Screen-Titel-1536x864.png 1536w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Screen-Titel.png 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750befb8 elementor-widget elementor-widget-text-editor\" data-id=\"750befb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Purchase Price Insights: Recent Developments in the Residential Property Market<\/h2>\r\nInteresting analyses of purchase price trends were presented in the webinar:\r\n<ul>\r\n \t<li>A slight upward trend was observed in November 2024.<\/li>\r\n \t<li>However, December was dominated by sideways movement with regional falls.<\/li>\r\n \t<li>There was still a gap of just under 8% between asking and purchase prices \u2013 an indication of the scope for buyers to negotiate and the opportunity for estate agents to score points with their valuation expertise.<\/li>\r\n \t<li>Mortgage volumes rose by 31.5% compared to the previous year \u2013 a sign that the market has adapted to the interest rate environment.<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d11fb elementor-widget elementor-widget-image\" data-id=\"50d11fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"356\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Webinar8-1024x456.png\" class=\"attachment-large size-large wp-image-30976\" alt=\"Webinar Sprengnetter meets IZ Research, Entwicklung der Kaufpreise\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Webinar8-1024x456.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Webinar8-300x134.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Webinar8-768x342.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Webinar8-1536x684.png 1536w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Webinar8.png 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b4f69 elementor-widget elementor-widget-image\" data-id=\"03b4f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"360\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/beitrag_1024px_Webinar_Sprengnetter1.webp\" class=\"attachment-large size-large wp-image-30981\" alt=\"Webinar Sprengnetter meets IZ Research, Kaufpreisentwicklung BIG 8\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b14edc elementor-widget elementor-widget-image\" data-id=\"0b14edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"391\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/beitrag_1024px_Webinar_Sprengnetter2.webp\" class=\"attachment-large size-large wp-image-30986\" alt=\"Webinar Sprengnetter meets IZ Research, Diferenz Angebots- und Kaufpreise\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9a031 elementor-widget elementor-widget-text-editor\" data-id=\"3c9a031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Regional Differences: Opportunities for Property Experts<\/h3>\n<p>In Southern Germany in particular, prices remained stable or even rose slightly. This development offers real estate agents the opportunity to respond to market conditions with well-founded valuations.<\/p>\n<p>Christian Sauerborn, Chief Analyst at Sprengnetter, commented: \u201cDecember confirmed that the market is in a phase of consolidation. Buyers are paying more attention to value for money, and sellers need to be prepared to adjust their offers to reflect actual market conditions. We see this as an opportunity for professional estate agents to tailor the pricing of each property to the local market and local conditions in order to bridge the gap between owners and buyers.\u201d<\/p>\n<p>For the analysis, Sprengnetter evaluated 1,243,476 asking prices and 315,944 purchase prices for the period 1 January 2020 to 31 December 2024. <strong>For more details on Sprengnetter&#8217;s purchase price analysis, click <a href=\"https:\/\/shop.sprengnetter.de\/blog\/wohnimmobilienmarkt-november-und-dezember-2024-stabile-kaufpreis-entwicklung\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5511e8f elementor-widget elementor-widget-text-editor\" data-id=\"5511e8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Location Analysis: Flexible Tool for Market and Location Analyses<\/h2>\r\nFinally, Marc Jole presented the new <a href=\"https:\/\/iz-research.com\/en\/products\/location-analysis\" target=\"_blank\" rel=\"noopener\"><strong>Location Analysis feature of IZ Research<\/strong><\/a>. He gave a live demonstration of how <strong>Sprengnetter data<\/strong> is practically integrated into IZ Research in order to efficiently create market and location analyses.\r\n\r\nUsing a residential property in Berlin as an example, he demonstrated how users can configure their analyses individually:\r\n<ul>\r\n \t<li><strong>Market data and submarkets:<\/strong> Participants were able to see how the exact postcode area and the city of Berlin were selected as a benchmark by the data providers Sprengnetter and empirica regio.<\/li>\r\n \t<li><strong>Clear visualisation:<\/strong> The results of the selection were automatically processed &#8211; in maps, diagrams and clear value tables.<\/li>\r\n \t<li><strong>Provider comparison:<\/strong> In the \u2018Diagrams\u2019 tab, the previously selected KPIs were graphically processed in real time and the data from the various market data providers was clearly compared.<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab01ea elementor-widget elementor-widget-image\" data-id=\"5ab01ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"339\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/beitrag_1024px_Webinar_Sprengnetter3.png\" class=\"attachment-large size-large wp-image-31014\" alt=\"Webinar-R\u00fcckblick &quot;Sprengnetter meets IZ Research&quot; vom 22.01.2025; praktische Einbindung der Sprengnetter-Daten in die Standortanalyse\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/beitrag_1024px_Webinar_Sprengnetter3.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/beitrag_1024px_Webinar_Sprengnetter3-300x127.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/beitrag_1024px_Webinar_Sprengnetter3-768x326.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172d15a elementor-widget elementor-widget-image\" data-id=\"172d15a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"380\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Webinar14-1024x487.png\" class=\"attachment-large size-large wp-image-30999\" alt=\"Webinar Sprengnetter meets IZ Research; hier: Diagramm-Ansicht der Standortanalyse von IZ Research\" srcset=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Webinar14-1024x487.png 1024w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Webinar14-300x143.png 300w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Webinar14-768x366.png 768w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Webinar14-1536x731.png 1536w, https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Webinar14.png 1601w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4b3d8 elementor-widget elementor-widget-text-editor\" data-id=\"ef4b3d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Find out more about IZ Research&#8217;s Location Analysis <a href=\"https:\/\/iz-research.com\/en\/products\/location-analysis\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08d9bb6 elementor-widget elementor-widget-text-editor\" data-id=\"08d9bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Conclusion: New Perspectives for Your Analyses<\/h2>\n<p>The combination of real purchase price data and flexible analysis tools such as the location analysis opens up new opportunities for property owners, investors and asset managers to make informed decisions.<\/p>\n<h3><strong>Would you like to discover the Sprengnetter data directly in IZ Research?<\/strong><\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe6019 elementor-widget elementor-widget-image\" data-id=\"1fe6019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/iz-research.com\/en\/testversion?utm_source=blog&#038;utm_campaign=webinar-sp\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"365\" src=\"https:\/\/iz-research.com\/wp-content\/uploads\/2025\/01\/Footer_SOA_1024px.webp\" class=\"attachment-large size-large wp-image-31025\" alt=\"Testen Sie jetzt die Standortanalyse von IZ Research!\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sprengnetter Meets IZ Research &#8211; New Insights Into the Housing Market On 22 January 2025, we successfully launched our webinar series with Sprengnetter as our new data partner. More than 260 participants received exclusive insights from Christian Sauerborn, Chief Analyst at Sprengnetter, as well as Nabil Belmezouar, Product Lead at Sprengnetter, and Marc Jole, Head [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":34000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221],"tags":[81,181,198,197,192,196],"class_list":["post-31059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinar-2","tag-housing-market","tag-location-analysis","tag-market-analysis","tag-purchase-price-development","tag-sprengnetter-en","tag-webinar-en"],"_links":{"self":[{"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/posts\/31059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/comments?post=31059"}],"version-history":[{"count":6,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/posts\/31059\/revisions"}],"predecessor-version":[{"id":34131,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/posts\/31059\/revisions\/34131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/media\/34000"}],"wp:attachment":[{"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/media?parent=31059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/categories?post=31059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iz-research.com\/en\/wp-json\/wp\/v2\/tags?post=31059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}